Our identity and image can attract or detract those with whom we desire to share our story. A brand is a cohesive vision for sharing a dream, a story, or a perspective. Moreso than words, our colors and garments speak of our image. How we carry ourselves within those clothes shape the persona that defines us.
A great man knows the style, hair length, physique, and gait needed to portray the image he desires. A man who can shift his own traits may also do so for various brands to tell the story the moment needs. A Creative Director now only molds the brand but also lets the brand mold him as he shapeshifts into a new being with each story he tells.
With all brands, I choose a story of elegance. I story of morality. A story of mystery, wonder, and power. I enjoy watching a brand take on the image I give it and how others interact with it as it grows.